Privacy Policy

Last updated: March 19, 2026

Bachman Auto Group, Inc. (“Company,” “We,” “Us,” or “Our”) respects Your privacy and is committed to protecting Your Personal Data. This Privacy Policy explains how We collect, use, disclose, and safeguard Your information when You visit Our website and use Our services.

By using Our website or services, You agree to the terms of this Privacy Policy.

Interpretation and Definitions

Definitions

Account means a unique account created for You to access Our services
Affiliate means an entity that controls, is controlled by, or is under common control with Us
Company refers to Bachman Auto Group, Inc., 9650 Bluegrass Parkway, Louisville, KY 40299
Device means any device that can access the Service
Personal Data means any information that identifies or relates to an individual
Service refers to Our website and related services
Service Provider means a third party that processes data on Our behalf
Usage Data means data collected automatically from use of the Service
Website refers to https://www.bachmanautogroup.com/
You means the individual using Our Service

Information We Collect

Personal Data

We may collect the following:

Name
Email address
Phone number
Mailing address
Communication preferences

Automotive-Related Information

In connection with vehicle sales and service, We may also collect:

Vehicle information (VIN, make, model, service history)
Appointment and service records
Purchase and transaction information
Financing or credit-related information, where applicable
Records of communications, including call recordings and text messages

Usage Data

We may automatically collect:

IP address
Browser type and version
Pages visited and time spent
Device identifiers
Mobile device information

Cookies and Tracking Technologies

We use cookies and similar technologies to:

Operate and secure the website
Improve functionality and user experience
Analyze usage trends

Where required by law, non-essential cookies are used only with Your consent.

How We Use Your Information

We use Personal Data to:

Provide and maintain Our services
Schedule and manage appointments
Communicate about vehicle purchases, service updates, and recalls
Send transactional and service-related communications, including SMS/MMS
Respond to inquiries and provide customer support
Process transactions and maintain records
Send marketing communications, where permitted and with consent
Improve Our website and customer experience
Comply with legal and regulatory requirements

SMS/MMS Communications

By providing Your mobile phone number and opting in, You consent to receive SMS and MMS communications from Us related to Your inquiries, appointments, services, transactions, and promotional offers.

Message frequency may vary based on Your interaction with Us. We typically send fewer than 50 messages per originating number per minute.

Standard message and data rates may apply depending on Your mobile carrier.

You may opt out at any time by replying STOP to any message. For assistance, reply HELP or contact Us directly.

We only send text messages to individuals who have provided prior express consent, except where otherwise permitted by law.

Consent to Communications (TCPA)

By providing Your phone number and opting in, You expressly consent to receive calls and text messages from Us, including messages sent using automated technology where permitted by law, for purposes including appointment reminders, service updates, and marketing communications.

Consent is not a condition of purchase.

You may opt out at any time by replying STOP to any message.

Sharing of Your Personal Data

We do not sell Your Personal Data.

We may share Your Personal Data with:

Service Providers who perform services on Our behalf, including communications, hosting, analytics, and customer support, under confidentiality obligations
Affiliates within Our corporate group for operational purposes
Business partners only as necessary to fulfill a transaction or service You have requested
Legal authorities when required to comply with law
Automotive OEMs

We do not share Personal Data with third parties for their own marketing purposes.

No mobile opt-in or text message consent will be shared with third parties or affiliates.

Retention of Your Personal Data

We retain Personal Data only as long as necessary. Service records and transaction data may be retained for up to 7 years to comply with legal, warranty, and accounting obligations. We may retain data longer where required by law or for legitimate business purposes.

Data Security

We use commercially reasonable safeguards to protect Your Personal Data. However, no method of transmission or storage is completely secure.

Your Rights and Choices

Depending on Your location, You may have the right to:

Access Your Personal Data
Request correction of inaccurate data
Request deletion of Your Personal Data
Opt out of marketing communications

To exercise Your rights, contact us using the information below.

California Privacy Rights

If You are a resident of California, You have the following rights under applicable law:

The right to know what Personal Data We collect, use, disclose, and retain
The right to request deletion of Your Personal Data
The right to request correction of inaccurate Personal Data
The right to opt out of the sale or sharing of Personal Data
The right to limit the use of sensitive Personal Data, where applicable
The right not to be discriminated against for exercising Your rights

Categories of Personal Data Collected

We may collect the following categories:

Identifiers such as name, phone number, email address, and address
Commercial information such as purchase and service history
Internet activity such as browsing behavior and website interactions
Geolocation data derived from IP address or device
Communication data including call recordings and text messages

Use of Personal Data

We collect and use Personal Data for business and operational purposes described in this Privacy Policy.

Sale or Sharing of Personal Data

We do not sell or share Personal Data for cross-context behavioral advertising.

Exercising Your Rights

You may exercise Your California privacy rights by contacting Us using the contact information below.

Children’s Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect Personal Data from children.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. Updates will be posted on this page with a revised “Last updated” date.

If You have questions about this Privacy Policy or wish to exercise your rights, contact us:

By mail:
Bachman Auto Group, Inc.
9650 Bluegrass Parkway
Louisville, KY 40299

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